Present Plus is proud to introduce our new art space, Gallery 33. Our first exhibition will showcase award winning and prolific graphic designer Noma Bar and his Cut it Out tour.
Noma has developed an almost magical ability to turn negative into positive space. The Cut it Out exhibition takes his process one step further, taking the two-dimensional from the page, and throwing it into the third dimension. Noma will drag his canine creation, a dog-shaped die cutting machine, famous during the Cut it Out tour, to Gallery 33 in Amsterdam. Visitors to the gallery who want their own, exclusive work from Noma are invited to select and cut their own print from one of the many pieces of materials available including Amsterdam exclusive items provided by Gallery 33 during the opening weekend. Visitors will have an opportunity to operate the cutting machine under the supervision of one of the trained staff and cut their own work in one of our special workshops.
Noma will also provide a featured set to Kuvva, the simple wallpaper image gallery for your Mac, to promote the exhibition.
Cut it Out was first launched at Outline Editions for the London Design Festival, travelling to the Baltic Centre for Contemporary Art.
Noma Bar was born in 1973 and spent much of his youth drawing the culture around him. He pursued his passions throughout his studies at the Jerusalem Academy of Art and Design, graduating in 2000. Noma's work has garnered praise in the advertising world, winning various industry awards, most recently the prestigious Yellow Pencil award at the D&AD Professional Awards, 2012, for his series of Don DeLilo cover, created with London design studio It's Nice That.
Noma's work incorporates the improvisation found in his homeland with the intense, silent story telling images create. His illustrations are made using minimal lines and silhouettes, converting negative space into creative space, an aesthetic Gallery 33 and Present Plus admires and incorporates into our own work.
Noma's pieces have appeared in Time Out, Wallpaper, Esquire, and The Economist. His work is collected in the books Negative Space and Guess Who?
Gallery 33 is a new creative studio designed by Tieme Rietveld, built in an old factory located at the Westergasfabriek, Amsterdam. The building is a hybrid space that houses Galery 33, an art space, and the Present Plus, a digital culture agency that creates videos, products, technology, and stories. Present Plus built WeTransfer, Kuvva, Lowdi, and One Minute Wonders.
The exhibit will run from October 26th to December 23rd at Gallery 33, Pazzanistraat 33, 1014 DB, Westergasfabriek, Amsterdam.
Stay tuned via the Gallery 33 website for details on workshops running throughout the exhibition.